Teaser content created anticipation
Viewer comments inspired the artists
The co-created mural became ABSOLUTs cover photo on social media platforms
A time lapse of the mural creation
Watch the recap video
• The 3-hour live-stream earned 2.3 million impressions
• The average viewer watched for 80 minutes, shattering expectations
• Visits to the ABSOLUT Canada Facebook page increased by 86%.
• People talking about the the brand increased by 400%