![Ungaraging-tile.jpg](https://images.squarespace-cdn.com/content/v1/5dcad70ee49ff15282a8accc/1574870803152-UALJ5T324H4BLK1TAEB3/Ungaraging-tile.jpg)
AutoTRADER.ca - Ungaraging
Video Stories
CHALLENGE
autoTRADER.ca wanted to find a way to connect with hockey fans leading-up to the start of the NHL and busiest car-buying season.
SOLUTION
Create a branded content series that explores the important role cars and garages play throughout NHL all-star athletes' careers.
![](https://images.squarespace-cdn.com/content/v1/5dcad70ee49ff15282a8accc/1574872162719-F7NZOHWPBHDAWXD5CUFM/image.jpg)
![](https://images.squarespace-cdn.com/content/v1/5dcad70ee49ff15282a8accc/1574887821007-5X2WYL04CHUHTFTSP3F6/Marchand-preview.jpg)