TVC and online videos
To launch the NuggNet, we created a playful showdown between Pascal Siakam and Gradey Dick. Our seasoned veteran and our flashy rookie each had their own move when they dunked their Chicken McNuggets. We created multiple versions that highlighted different aspects of their rivalry.
Other executions highlighted the unique nature of the NuggNet itself, and the way it encourages fans to play with their food.
Online video
They wanted more of an idea behind their tactical Beyond the Arch promotion, so we found inspiration in Gradey Dick’s infamous draft night jacket. The donning of the jacket became a symbol that free fries had been unlocked for Raptors fans.
In-arena integration
When the Raptors hit the twelve 3-pointer milestone to unlock free fries, the whole arena would see Gradey confidently putting on his jacket to celebrate.
OOH & Uber activation
Fans could see Gradey and his jacket on the Gardiner as they headed to the game. And if they were in an Uber, they could even play an in-app 3-point challenge targeted at people enroute to Scotiabank Arena.
