Developing a brand belief provides purpose
Through the game, we’ll bring Canada closer together.
Samples from the communications playbook
Championship trophy creation
Strategically created and released early in the process to capture Canada’s attention.
Original siix team identity development
Samples from the creative creation guide
Basketball has the power to unite communities
After a Successful first season the CEBL:
• Has crowned the Saskatchewan Rattlers the first-ever CEBL Champions
• Has welcomed the Ottawa Blackjacks as their first expansion team
• Has signed a THREE YEAR DEAL with the CBC