TVC and online videos
Our lead spot was built on the premise of Siakam loving the McFlurry so much that he changed his spin move into a swirl. Supporting video reinforced that excitement.
Audio
We leveraged the voice of the Raptors, Matt Devlin, to provide a play-by-play of Siakam eating his McFlurry.
In-Arena and activations
Pascal’s “So swirly” line became the connection point across the campaign, reinforcing both the chocolate swirl and the parallel to Pascal’s on-court move.
Influencer partnerships
Across TikTok and Instagram, influencers each gave their own spin on eating their Siakam Swirl.
Cultural impact
Mentions of the swirl seeped into Raptors media and pop culture over the course of the campaign.
Pascal was a fan
Pascal’s genuine excitement over the McFlurry continued to drive interest. He even posted content of him buying his niece her own Siakam Swirl on the way to the All Star game.
