CHALLENGE
Sonic Boom Record Store wanted to find a new, inexpensive way to drive more foot traffic through the store on International Record Store Day.
SOLUTION
Bring the artwork found on Sonic Boom’s hottest-selling records list to life in the digital space, celebrating music loved in the analog space leading up to the big day.
Compton by Dr. Dre
Simple Songs by Jim O’Rourke
The Epic by Kamasi Washington
Multi-Love by Unknown Mortal Orchestra
To Pimp A Butterfly by Kendrick Lamar
Future Brown by Future Brown
The digital artwork was shared by Sonic Boom, music influencers and publications across the industry.
