TVC and online videos
We created multiple spots that each told the story of one person and their “thing” at McDonald’s. The story paid off with quality ingredients, and we found new, innovative ways to shoot McDonald’s food.
OOH
We chose spaces that could cleverly highlight both sides of our story, so the quality messaging could always highlight and pay off every fan “thing” we could think up.
Social and digital
We found format-specific ways to bring “It’s a McDonald’s Thing” to life, which included having influencers share their thing with their followers.
