Nike Canada — KNACK_

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Creative samples

Classic Nike moments

In anticipation of NHL Super-star Steven Stamkos return after shattering his right tibia.

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Team Canada wins gold In back-to-back Olympic games

Huge sporting moments are planned for and celebrated in real-time.

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NIKE athletes

Creative leverages real-time moments to inspire and celebrate greatness.

Launched the Womens Nike Training Club in Canada

The most successful launch to date, Canadian women shattered engagement expectations.

Launch manifesto

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Creative samples

Quarterly planning & creation ensured communications were seasonally relevant.