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CHALLENGE
McDonald’s has been running Monopoly for years, so they were looking for a brand new way to show-off the fun of their “Double Play” mechanic while still showcasing the breadth of prizing.
SOLUTION
We created a campaign that literally got people into the win. Whether it was through the physical peel on their products or the digital peel in the McD’s app, we showed players getting pulled into the game as the prize world formed around them.