CHALLENGE
Help Lexus communicate their commitment to performance and passion for craftsmanship meant to deliver incredible driving experiences.
SOLUTION
Create a content series that invites you to discover incredible driving locations, with peak-performing people discussing what drives them to perform at their best.
1. April Vokey – author & fly fishing expert
2. Ollie Richardson – world-renowned big-wave surfer
3. David Follette – renewable energy expert
4. Will Gadd – world-renowned paraglider
5. Julie Angus – scientist, adventurer & author
6. Sarah Hueniken – world-class mix climber
7. Ashley Callingbull – actor, director, lobbyist
8. Sylvain Dervieux – head chef: Les Labours
9. Sierra Blair Coyle – expert climber & boulder
10. Rob Stimpson – expert wildlife photographer