Updated positioning
Samples from the communications playbook
A refreshed approach to content development
A shift in content approaches celebrate and inspire the community.
Create lifestyle merchandise
The new positioning provided an opportunity to launch an e-comm store.
Examples
A partnership with Red Canoe ensured high quality materials and access to a younger generation of aviation enthusiasts.
A refreshed approach to fly-Ins
We developed a program playbook for local clubs to organize annual events that brought the community together and created revenue for the association.
Fly-in identities developed
Launched an annual event
The positioning also provided an opportunity to create an annual fund raiser, with all proceeds going to the Flight Safety Foundation.
