TVC and online videos
Five unique ads were created to keep our idea fresh and top-of-mind throughout the tournament. Spots were rotated in sets of two.
CHALLENGE
BMO has been investing in youth soccer for years. As the official bank of the Women’s World Cup, they were looking for a fun, playful way to convey their commitment to soccer in Canada.
SOLUTION
We created a campaign that brought together BMO’s spokesperson and rising Canadian soccer star Julia Grosso, showing the two of them interacting with the Canadian youth impacted by BMO’s investment in soccer.
Five unique ads were created to keep our idea fresh and top-of-mind throughout the tournament. Spots were rotated in sets of two.