CHALLENGE:
Rethink the infamous annual program to be the most engaging Bud Camp to date.
SOLUTION:
Allow Canadians to decide what will happen at Bud Camp.
TVC
Win your way there
A Facebook hosted contest included an interactive 3D-World with weekly votes that decided the fate of BudCamp.
QR cdes on cans and packaging engaged Canadians
Allowed beer drinkers to vote and earn chances to win right from their device.
Program recap video
CHALLENGE
Leverage the Labatt/NFL partnership to build anticipation toward the upcoming football season by engaging fans.
SOLUTION
Create an application that allows fans to ‘Bobble-head’ themselves digitally as Super Fans.
Watch a demo
Super fan models created
Screen captures of the application
Re-skinned & re-used
The application did so well, Bud Light U.S.A re-purposed it for their market.
CHALLENGE
Announce a new Labatt/NHL partnership by engaging Facebook fans with a contest.
SOLUTION
A first-person game where fans try to score goals to earn points, and chances to win the contest.
A campaign recap video
Screen captures of the application
